FAQ’s

How Long have Apto been working with Softcat?

Apto first worked with Softcat in 2020, quickly becoming an Elite partner in August 2021.

How many customers have Apto and Softcat worked together on?

Apto have worked with Softcat collaboratively with 40 different customers as of early 2025. Customers range from NHS Trusts to central Government Departments, and across a range of private sector businesses. Current joint customers include Royal London Insurance, Bank of England and Imperial College NHS Trust.

What is the typical Softcat/Apto deal size?

Deals may range from £15,000 for implementation and healthcheck activities through to hundred’s of thousands a year for major Government Projects

What about Softcat margin, what typically is it?

We work with account teams on a case by case basis to jointly agreement what a sensible deal structure is, to ensure that Softcat are happy with the initial deal structure and maximising the future opportunity with the customer.

How does an engagement typically start?

In the first instance, one of our consultants will speak to Softcat to understand any relevant background info on the customer and the requirement. Typically, we will then carry out an initial scoping call with the customer, which Softcat will attend.

How do you keep us up to date during a project?

All our engagements run with specific milestones including kick off and wrap up meeting, as well as periodic Sprint review sessions. Softcat are invited to all such key meetings. In addition, we always create weekly progress reports for customers, which are shared with the Softcat team for visibility on progress

Do you charge for pre-sales activity?

No, initial conversations with Softcat and customer are not charged for. We only bill for agreed work after we have scoped it with the customer and created a formal Statement of Work

Can you help us deepen our relationship with our customer?

Yes! Our aim at Apto is to deliver on the customer requirement but also feedback to you. Our data first approach lends itself to understanding what the Customers future technology challenges are. We are often well placed to feedback where we see future opportunities with customers. For example, as of writing, we see data pipelining and observability as being two large opportunity areas.